Tag: millennial
Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns
Learn how Americans across generations engage with health and wellness, including the implications of Gen Z and Millennials’ health anxiety, and how Gen X and Boomers are managing aging.
Reach Consumers with Insights on Generational Media Habits
Learn how Americans across Generations engage with media, including social media, video content, music, and more.
Three Ways to Engage Millennial Consumers for Brand Growth
Discover Millennial Americans’ unique perspectives and motivations through their evolving, complex identities and actionable Group Traits with the latest updates to our research, now including trended data.
Align Your Social Media Strategies to Consumer Habits and Preferences Across Generations
Transform your marketing and brand strategy by learning how Americans across generations engage with social media, including variations in platform usage, preferences in content, and engagement with influencers and brands online.
Connect with Americans across Generations through Holidays & Occasions
Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Adapt Your Brand Positioning and Retail Strategy to Win America’s Teen Shoppers
American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.
New Millennial Insights to Grow Market Share in 2023
Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.
The Dry January Hangover
Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.
American Teenagers: How to Authentically Engage
Are you effectively engaging teenagers, one of the youngest, most diverse, and tech-savvy consumer segments in America?
Understand and Embrace Generational Consumer Media Habits and Channels
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.