Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
Get a Demo Log In

Tag: millennial

Score Big with NFL’s Growing Fanbase

Lauren Goldberg

Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.

The Longevity Revolution: Marketing to an Aging and Evolving America

Giana Damianos

Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape, supported by the latest Census ACS data and expert insights—download the full white paper and deck for a deeper dive. Our latest research explores the transformative demographic changes reshaping America and the essential steps brands must take to remain competitive […]

Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns

Lauren Goldberg

Learn how Americans across generations engage with health and wellness.

Reach Consumers with Insights on Generational Media Habits

Giana Damianos

Learn how Americans across Generations engage with media, including social media, video content, music, and more.

Three Ways to Engage Millennial Consumers for Brand Growth

Natalie Griffith

Discover Millennial Americans’ unique perspectives and motivations through their evolving, complex identities and actionable Group Traits with the latest updates to our research, now including trended data.

Align Your Social Media Strategies to Consumer Habits and Preferences Across Generations

Natalie Griffith

Transform your marketing and brand strategy by learning how Americans across generations engage with social media, including variations in platform usage, preferences in content, and engagement with influencers and brands online.

Connect with Americans across Generations through Holidays & Occasions

Natalie Griffith

Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.

Adapt Your Brand Positioning and Retail Strategy to Win America’s Teen Shoppers

Lauren Goldberg

American Teens make many independent decisions when shopping for apparel, personal care, skincare, or makeup.

New Millennial Insights to Grow Market Share in 2023

Jill Rosenfeld

Discover Millennials unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.

The Dry January Hangover

Bryan Miller

Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.