Tag: multicultural

Woman on podcast microphone

Multicultural Consumer Media Habits & Preferences

Sudipti Kumar

Learn how Multicultural Americans engage with media, including social media, video content, music, and more.

Predictions for 2025: How to Unlock Growth With Changing Consumer Trends

David Evans

As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions for the year offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity, and innovation.

Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns

Elizandra Granillo

Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers and the unique cultural approaches they take to manage well-being.

Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment

Jack Mackinnon

Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.

New: C-Pulse™

Elizabeth Jackson

Collage offers a deep dive into trends across diverse consumer segments: Economy & Finances, Technology & AI, Health & Wellness, Family & Community, New Experiences, and Media & Creators. 

Group of multicultural Gen Z

The Nuance of Cultural Duality: Embrace Identity for Growth

Jack Mackinnon

Dive deeper into the topic of cultural duality with a focus on Hispanic consumers, while simultaneously understanding how to fuel brand growth.

Eiffel tower in Paris

Standout Olympic Ads: Learnings from the World’s Top Brands

Victor Paredes

Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.

Gen Z black couple giving gifts to each other

2024 Holiday Planning 3 Best Practices

Elizabeth Jackson

Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.

Distraught woman looking at her laptop

What is Backlash? The Rise and How to Respond (6-Step Guide)

Jack Mackinnon

Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.

Group of multicultural Gen Z outside at a BBQ

Embrace Multicultural Passions for Impact

Sudipti Kumar

Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.