Tag: multicultural
Multicultural Consumer Media Habits & Preferences
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.
Predictions for 2025: How to Unlock Growth With Changing Consumer Trends
As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions for the year offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity, and innovation.
Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns
Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers and the unique cultural approaches they take to manage well-being.
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.
New: C-Pulse™
Collage offers a deep dive into trends across diverse consumer segments: Economy & Finances, Technology & AI, Health & Wellness, Family & Community, New Experiences, and Media & Creators.
The Nuance of Cultural Duality: Embrace Identity for Growth
Dive deeper into the topic of cultural duality with a focus on Hispanic consumers, while simultaneously understanding how to fuel brand growth.
Standout Olympic Ads: Learnings from the World’s Top Brands
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.
2024 Holiday Planning 3 Best Practices
Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.
What is Backlash? The Rise and How to Respond (6-Step Guide)
Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.
Embrace Multicultural Passions for Impact
Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.