Tag: multicultural
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.
New: C-Pulse™
Collage offers a deep dive into trends across diverse consumer segments: Economy & Finances, Technology & AI, Health & Wellness, Family & Community, New Experiences, and Media & Creators.
The Nuance of Behind Cultural Duality: How to Embrace Identity for Growth
Dive deeper into the topic of cultural duality with a focus on Hispanic consumers, while simultaneously understanding how to fuel brand growth.
Standout Ads at the 2024 Olympic Games: Learnings from the World’s Top Brands
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.
Multicultural Consumer Media Habits & Preferences: Marketing Best Practices for Impact
Learn how Multicultural Americans engage with media, including social media, video content, music, and more.
2024 Holiday Planning 3 Best Practices
Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.
What is Backlash? The Rise of Brand Backlash and How to Respond (6-Step Guide)
Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.
Embrace Multicultural Passions for Impact: Hispanic, Black, Asian
Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.
U.S. Census Data Revealed: Country of Origin Will Rise In Importance for Multiculturals
Census data 2020 - 2023 shows that Multicultural population growth is 60% greater than total population growth; White population declined by almost 2 million.
Top Ads for Hispanic Consumers: Learnings from the 2024 fluen.ci Award Winners
Discover top ads for Hispanic consumers from the fluen.ci (SM) award winners from the 2024 Hispanic Marketing Council Strategic Excellence Award honorees.