Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Tag: multicultural

Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment

Jack Mackinnon

Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.

New: C-Pulse™

Elizabeth Jackson

Collage offers a deep dive into trends across diverse consumer segments. Discover new insights and trends from today’s cultural transformation.

Group of multicultural Gen Z

The Nuance of Cultural Duality: Embrace Identity for Growth

Jack Mackinnon

Dive deeper into the topic of cultural duality with a focus on Hispanic consumers, while simultaneously understanding how to fuel brand growth.

Eiffel tower in Paris

Standout Olympic Ads: Learnings from the World’s Top Brands

Victor Paredes

Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.

Gen Z black couple giving gifts to each other

2024 Holiday Planning 3 Best Practices

Elizabeth Jackson

Learn how to identify new consumer targets, develop authentic ad campaigns and create in-store experiences to maximize brand impact in the gift-giving season.

Distraught woman looking at her laptop

What is Backlash? The Rise and How to Respond (6-Step Guide)

Jack Mackinnon

Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.

Group of multicultural Gen Z outside at a BBQ

Embrace Multicultural Passions for Impact

Sudipti Kumar

Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.

Gen Z black family, mom dad and two young daughters

U.S. Census: Country of Origin Increases in Importance

David Evans

Census data 2020 - 2023 shows that Multicultural population growth is 60% greater than total population growth; White population declined by almost 2 million.

multicultural family with mom, dad, young daughter and son

Lessons from Top Ads for Hispanic Consumers

Victor Paredes

Discover top ads for Hispanic consumers from the fluen.ci (SM) award winners from the 2024 Hispanic Marketing Council Strategic Excellence Award honorees.

Activate Your Brand on Juneteenth to Empower Black Consumers

David Evans

Deepen your understanding and identify natural and effective ways to activate brand growth with Black consumers during and beyond Juneteenth.