Tag: multicultural

Collage Group Recognized on Inc. 5000 List of Fastest-Growing Private Companies in 2023

Quintin Simmons

List is comprised of top U.S. companies; positions Collage Group in top half percent of all private firms.

Shifts in Diverse Consumer Media Usage: Insights for Growth

Jack Mackinnon

Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.

Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America

Jenny Wolski

Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.

Changes in Multicultural Consumer Spending and Financial Behavior Across Categories

David Evans

Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.

Back-to-School: Engage Diverse Consumers as They Plan

Jack Mackinnon

It’s back-to-school season! Access the latest insights down to your category to engage parents and kids as they shop for new clothes, school supplies, and more.

Future-Proof Your Brand with Cultural Fluency

David Evans

The American consumer landscape is constantly evolving, and marketing strategies must evolve to keep pace. According to our analysis of US Census data, the non-Hispanic White population shrunk by 2.5% between 2017 and 2021, while the Multicultural population grew by about 8% during the same period.

7-Step Guide to Create An Engaging Multicultural Marketing Strategy

Sudipti Kumar

An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.

Drive Brand Relevance with Asian American Consumer Cultural Traits: Essentials of Asian American Consumers

Sudipti Kumar

Collage Group’s presentation, Drive Brand Relevance with Asian American Consumer Essentials, explores three areas of our consumer fundamentals research.

The Top Ten Brands for Asian American Consumers: Insights from CultureRate

Jenny Wolski

Culturally fluent brands are able to use culture efficiently and effectively to connect across segments. In this report, we share the top 10 most culturally fluent brands for Asian American consumers.

Apply the Halo Effect to Drive Growth

David Evans

Many consumers prefer to buy from a brand that visibly supports their race and ethnicity.