Tag: parents

Learn How the World’s Leading Brands Are Elevating Their Voice with Cultural Intelligence

Elizabeth Jackson

By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.

Growing Beyond the Core: Accelerate Revenue With Incremental Audiences

Elizabeth Jackson

From top of funnel to conquesting, check out specific actions and case studies in this whitepaper that you can use to drive your brand's growth.

Engage American Parents through Influencer Marketing

Lauren Goldberg

Learn best practices for influencer marketing when appealing to Parents, including top social media channels, influencer qualities, and content strategies.

Predictions for 2025: How to Unlock Growth With Changing Consumer Trends

David Evans

Our predictions for 2025 offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity.

The Top Brands for Parents: Lessons from Marketing Leaders

Natalie Griffith

Do you know the brands who are most effective in succeeding with Parents? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.

Eiffel tower in Paris

Standout Olympic Ads: Learnings from the World’s Top Brands

Victor Paredes

Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.

Young Hispanic couple embracing their young daughter

Drive Brand Love with Parents (and their Kids)

Giana Damianos

Discover your brand's opportunity to lighten parents’ load by providing tools for teaching their kids about culture. Drive Brand Love.

Young Gen Z man holding a toddler on his lap in a pumpkin patch

Activate on Moments that Matter to Parents & Kids

Lauren Goldberg

Learn how American parents & kids engage with holidays and special occasions via insights designed to help you deepen connection with brand involvement.

The Top Ads for Parents: How to Alter the Path to Purchase

David Evans

Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Parents through our CultureRate:Ad methodology. CultureRate:Ad provides a one-stop solution for our members’ mounting need for a comprehensive, ongoing analysis of the cultural fluency of their ads.

Gen Zalpha Dreams and Aspirations: Fuel Growth with Parents and Kids Insights

Lauren Goldberg

Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.