Tag: parents
Predictions for 2025: How to Unlock Growth With Changing Consumer Trends
As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions for the year offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity, and innovation.
The Top Brands for Parents: Lessons from Marketing Leaders
Do you know the brands who are most effective in succeeding with Parents? Learn how leaders leverage deep insights to create highly compelling omnichannel campaigns that fuel growth.
Standout Olympic Ads: Learnings from the World’s Top Brands
Learn how some of the world’s top brands showcased their Values and engaged with consumers across cultural bounds during the Summer games.
Drive Brand Love with Parents (and their Kids)
Discover your brand's opportunity to lighten parents’ load by providing tools for teaching their kids about culture. Drive Brand Love.
Activate on Moments that Matter to Parents & Kids
Learn how American parents & kids engage with holidays and special occasions via insights designed to help you deepen connection with brand involvement.
The Top Ads for Parents: How to Alter the Path to Purchase
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Parents through our CultureRate:Ad methodology. CultureRate:Ad provides a one-stop solution for our members’ mounting need for a comprehensive, ongoing analysis of the cultural fluency of their ads.
Gen Zalpha Dreams and Aspirations: Fuel Growth with Parents and Kids Insights
Explore how Gen Zalpha’s dreams and aspirations for the future have evolved in today’s anxious world.
Gen Zalpha Tweens: Engage Free Time and State of Play to Accelerate Brand Loyalty
Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come.
DTC CPG Insights: Direct-To-Consumer Insights for Personal Care CPG Providers
Our recent research at Collage Group reviews the direct-to-consumer (DTC) market to analyze the threat it poses to consumer packaged goods (CPG) brands that rely on third-party providers for sales, to give profound DTC CPG insights.
Connect with Diverse Parents and Kids on Key Issues and Identity
Win the rapidly diversifying American family by understanding the key issues and concerns of today’s parents, and how they’re educating their children on diversity and identity.