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  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
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- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
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  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
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Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
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- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
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- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
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  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
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- fluen.ci App
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- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
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- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Tag: parents

Four Steps to Win Parents of America’s Diverse Teenagers

Bryan Miller

Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.

Captivate Parents of Kids Under 5 through Marketing

Bryan Miller

Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.

Explore Our Most Popular 2022 Consumer Insights

David Evans

We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.

Start 2023 Strong with New Diverse Consumer Insights

David Wellisch

We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.

Engage Gen Alpha & Younger Gen Z and Create a Lifetime of Brand Loyalty

Natalie Griffith

Learn more about how Collage Group can help you better connect with older Gen Z, younger Gen Alpha, and their (mostly) Gen X and Millennial parents.

5 Key Findings on American Parents

Bryan Miller

Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused.

Parents & Kids: Category Essentials

Natalie Griffith

Part of understanding parents and kids is appreciating how decisions are made in specific categories. Explore usage, drivers, and channels for specific categories that are top of mind for parents and kids, as well as additional insights brands need to fully understand parents and how they differ across diverse segments.

Connect with America’s Diverse Parents

Bryan Miller

Are you effectively engaging the 62 million parents currently living in the US with kids under 18? To win in a rapidly diversifying America, it’s crucial to understand these individuals and how they’re raising their children.

How Multicultural Americans (Moms, Dads, and Non-Parents) Celebrate Mother’s Day and El Día de las Madres

Giana Damianos

Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.

Insights You Need to Engage and Activate Parents and Kids Across Race and Ethnicity

Jack Mackinnon

As American consumer attitudes continue to evolve, Collage Group is incredibly excited to announce our new Parents & Kids cultural intelligence program.