Tag: parents

Multicultural Consumer Media Consumption

Jack Mackinnon

Optimize your brand’s connection with consumers across multicultural segments by understanding where they consume media content, and why they go where they do.

How Consumers Across Generations Celebrate Mother’s Day

Jack Mackinnon

Mother’s Day presents ample opportunity for brands to connect authentically with consumers across generations. Collage Group’s Holidays & Occasions research provides insights on a wide scope of important events that occur throughout the year.

How Consumers Across Generations Celebrate Halloween

Katie Hockstein

Learn how consumers across generational segments interact with and celebrate Halloween.

How Consumers Engage with Cookouts and Barbecues

Katie Hockstein

Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience cookouts and barbecues.

Consumer Attitudes Towards the Olympics

Katie Hockstein

Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience the Olympics.