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About
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Tag: passion points

Young black man sitting on a bean bag playing a video game

How LGBTQ+ Consumers Inspire Gaming Trends

Jack Mackinnon

Discover the LGBTQ+ influence on gaming and the community’s prevalence and representation in games to help kickstart growth and fuel Brand Love.

Group of multicultural Gen Z outside at a BBQ

Embrace Multicultural Passions for Impact

Sudipti Kumar

Our latest report shares timely insights on what matters to multicultural consumers in the world of travel, fashion, and sports.

women on playing a game on a soccer field

Score Big with Consumers by Leaning into Women’s Sports

Elizabeth Jackson

From skyrocketing fan attention to revenue, women’s sports and athletes represent a tidal wave of opportunity for brand marketers.

Group of LGBTQ+ Gen Z adults smiling under a pride flag

Gain Brand Momentum through LGBTQ+ Passion Points

Alonzo Bailey

Our latest report shares timely insights on what matters to LGBTQ+ consumers in the world of video games, travel, and fashion.

Black family watching a soccer game on their couch

Act on Shifting Passions: Fuel Growth from Gen Z to Boomers

Lauren Goldberg

Our latest report shares timely insights on what matters to consumers across generations in the world of food, video games, and sports for Gen Z - Boomers.

Understand and Embrace Black Consumer Passion Points

Jenny Wolski

Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.

Understand and Embrace Women’s Passion Points

Elizandra Granillo

Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.

Understand and Embrace Asian Consumer Passion Points

Elizandra Granillo

Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.

Understand and Embrace LGBTQ+ Consumer Passion Points

Jill Rosenfeld

Learn how LGBTQ+ American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.

Gen Z Passion Points

Natalie Griffith

What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.