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- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
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  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
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Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
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- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
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Give your brand the competitive advantage in your industry through cultural fluency.
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- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
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  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
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  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
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- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
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- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
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- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
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  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Tag: predictions

Predictions for 2025: How to Unlock Growth With Changing Consumer Trends

David Evans

As we approach 2025, businesses are entering a transformative phase shaped by powerful cultural, technological, and economic forces. Our predictions for the year offer critical insights into the evolving consumer landscape, emphasizing the need for adaptability, inclusivity, and innovation.