Tag: social media
Leverage Hispanic Media Insights for Brand Impact
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Hispanic Americans especially are super users: they spend their time across many platforms, social media and otherwise, especially those that support Hispanics and allow them to stay connected to family and friends.
Drive Engagement by Aligning Your Media Strategy to Multicultural Consumers’ Habits and Preferences
Multicultural Americans spend an enormous amount of time and attention in the digital media space. Learn how Americans across race and ethnicity engage with media, including social media, online videos, podcasts and more.
Gen Z Consumers: Reducing the Complexity
Discover Gen Z’s unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Cultural Experts Critique Super Bowl Commercials
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Touchdowns and Fumbles from the Super Bowl 57 Ads
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
Iconic American Brands Connect with Black Consumers Using Culture, Partnerships
McCormick, Walmart, and Sprite, among top 10 brands to resonate with Black Americans.
American Teenagers: How to Authentically Engage
Are you effectively engaging teenagers, one of the youngest, most diverse, and tech-savvy consumer segments in America?
Understand and Embrace Generational Consumer Media Habits and Channels
Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Understand and Embrace Multicultural Consumer Media Habits and Channels
Learn how Multicultural Americans engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
Understanding Hispanic American Acculturation
The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.