Tag: women traits
Boomers Donate to Religious and Child Health Causes; Men Lead in Charitable Donations
Two new Collage Group studies exam charitable giving across age and gender, revealing key cultural trends for organizations to act on to enhance charitable donations. Learn more about how Boomers donations vary vs. younger generations, as well as how men compare to women.
The Top Brands for Women: Learnings, Activations and More
Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top culturally fluent brands for Women and get insights into what these brands are doing to resonate.
Insights for Authentically Engaging Women Consumers for Growth
Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about how you can engage Women consumers’ evolving, complex identities for growth.
Engage & Celebrate Women: A Conversation About Gender Equity
Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.
Drive Brand Relevance with Women Consumer Essentials
Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.
Appeal to Women’s Health Preferences: Medications, Insurance, Providers & More
Learn how Americans across gender approach their health and wellness. Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.
Understand and Embrace Women’s Media Habits and Channels
Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Engaging Women Small Business Owners
American small businesses drive the America economy, and the number of women-owned small businesses is growing.
How Multicultural Americans (Moms, Dads, and Non-Parents) Celebrate Mother’s Day and El Día de las Madres
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.
Essentials of Women Consumers
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.