Engage Gen Alpha & Younger Gen Z and Create a Lifetime of Brand Loyalty

If not, then you’re not only missing out on forging a connection that will pay dividends for years to come, you also may be missing out on connecting with their parents, who control a sizeable portion of spending today. Keep reading to learn more about how Collage Group can help you better connect with older Gen Z, younger Gen Alpha, and their (mostly) Gen X and Millennial parents.

There are currently more than 62 million American parents living with children under 18. These individuals constitute an outsized opportunity for brands as they’re making spending decisions for both themselves and their kids. As kids in America reach majority minority status, it’s becoming harder to know how to authentically connect with kids (and parents) of different cultural backgrounds.

To fully capture the attention of parents and kids today, organizations must learn to speak to and connect with this newest generation of families.

Key Insight #1: Gen Alpha and Gen Z are the most racially and ethnically diverse cohorts of Americans to date. Gen Alpha is the first majority-minority generation, with only 48% of the cohort identifying as non-Hispanic White.

Context:

The increase in interracial and interethnic marriages over the past 50 years, steady immigration, and higher birthrates among multicultural women have led to an increasingly diverse population of younger Americans. In turn, the youth is coming of age surrounded by and expecting greater diversity in all aspects of life.

Action Steps:

• Reflect America’s growing diversity in your advertising.
• Start working now to win and build relationships with your future consumers by understanding how to best connect with culturally diverse Americans.

Key Insight #2: For kids today, standing out is the new fitting in. And differentiators have shifted too – kids view their mindsets as more differentiating than traditional markers like looks or skin color.

Context:

Kids today have grown up with diversity as the norm, so differences based on skin color or ethnicity do not stand out as strongly for them as they did for previous generations of kids. Instead, differentiators like mindset and interests are more prominent.

Action Steps:

• Celebrate diversity along multiple facets – from interests to ethnicity

Contact us at the form below to learn more about how you can gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.