The Top Brands for Black Consumers: Leading with Cultural Co-Creation

Do you know the brands that excel at connecting with Black Consumers and the strategies they’ve employed to achieve this success? Discover how these pioneers utilize a profound understanding of Black consumers to craft engaging campaigns that build brand loyalty.

At Collage, we measure Cultural Fluency by gauging consumer sentiment across six key dimensions: Relevance, Fit, Memories, Trust, Advocacy, and Values. These dimensions are weighed and combined to create the Brand Cultural Fluency Quotient (B-CFQ) score. The B-CFQ score gives our members crucial insights into their brand’s resonance across different consumer segments and strategies for improvement, referencing the unparalleled depth of data in our fluen.ci (SM) database.

These brand rankings illustrate Collage’s deep understanding of what works and why, and how we support the world’s leading brands in applying actionable insights that fuel growth. Our latest research has identified the top brands for Black consumers based on average B-CFQ score, and then deep dives into specific brands that perform uniquely well with the segment.

This blog and download include a small sample of the deep cultural intelligence available to our members. Contact us to learn how you can unlock access to our cultural intelligence engine.

The Big Picture:

• Brands that co-create a future with Black consumers in mind are successful by acknowledging the segment’s struggles while focusing on empowerment.
• Top brands for Black consumers prioritize real-life resonance in a fun way. They leverage social media, event sponsorships, and non-traditional holidays to stay relevant and build a strong community.

Why It Matters

Black consumers place great importance on brands’ understanding of their culture, concerns, and sources of joy. By being culturally fluent and actively involving Black consumers in product development and marketing strategies, brands can enhance Fit and Relevance while fostering Trust and a shared understanding of Values.

Want to see how your brand performs with Black consumers and other segments across each B-CFQ component, identify growth opportunities, and compare your brand to key industry competitors? Contact us to learn how to make your brand a winner with high-growth segments.

We look forward to partnering with you and continuing our contributions to authentic brand engagements that elevate diverse consumer voices year-round.