The Top Brands for Parents: Lessons from Marketing Leaders
Do you know the brands that excel at connecting with parents and the strategies they’ve employed to achieve this success? Discover how these pioneers utilize a profound understanding of American parents to craft engaging campaigns that build brand loyalty.
At Collage, we measure Cultural Fluency by gauging consumer sentiment across six key dimensions: Relevance, Fit, Memories, Trust, Advocacy, and Values. These dimensions are weighed and combined to create the Brand Cultural Fluency Quotient (B-CFQ) score. The B-CFQ score gives our members crucial insights into their brand’s resonance across different consumer segments and strategies for improvement, referencing the unparalleled depth of data in our fluen.ci (SM) database.
These brand rankings illustrate Collage’s deep understanding of what works and why, and how we support the world’s leading brands in applying actionable insights that fuel growth. Our latest research has identified the top brands for parents based on average B-CFQ score, and then deep dives into specific brands that perform uniquely well with the segment.
This blog and download include a small sample of the deep cultural intelligence available to our members. Contact us to learn how you can unlock access to our cultural intelligence engine.
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The Big Picture
- As kids grow up, brands must adapt to demonstrate multifaceted utility and support for parents navigating every stage.
- Have a point of view when it comes to the issues concerning today’s parents.
Why it Matters:
Parents face evolving challenges as they balance raising children with personal and professional demands. They seek brands that provide tailored solutions for each stage of their child’s life. By addressing the issues parents care about, like their children’s future and wellbeing, brands can build trust, foster loyalty, and inspire optimism.
Want to see how your brand performs with Parents and other segments across each B-CFQ component, identify growth opportunities, and compare your brand to key industry competitors? Contact us to learn how to make your brand a winner with high-growth segments.